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It is necessary to support European policies that seek to make the European Cultural Heritage a factor for economic and social development, in addition to promoting its knowledge, the respect for different cultures, and the awareness of being European citizens and the common values of the European Union. 


Professionals linked to tourism and heritage can contribute to the challenge of achieving a dynamic heritage, that is, a true resource for the enjoyment and use of the population, while being sustainable. Heritage interpreters are required, trained in the art of helping to explore, know and appreciate heritage through new experiences and pleasant emotions that achieve a true affective bond of the visitors which makes this discipline an intelligent tool to assess, preserve and manage Europe's cultural heritage.


Vocational training in Europe shows various profiles, but specialized training in rural heritage is necessary. Tour guides are common in cities but not in rural areas. When tourists visit rural areas, they usually look for active tourism, gastronomy and calm, however in rural areas there is a hidden tradition, an underexplored heritage that must emerge to show the global benefits of the countryside.


Heritage offers great potential to revitalize rural areas and stop rural abandonment. Many rural areas in the EU have turned to tourism as an alternative development strategy in the face of changes in the agricultural production system and other economic activities. The rural cultural tourism sector has enormous potential for growthing and job creation, so it is important to train professionals in new skills and improve access to training and qualifications for all, as a way to promote quality employment for young people especially in rural areas.


Finally, there is a need to provide resources for the continuous professional development of vet trainers, through the development of practical training materials and tools for VET trainers / teachers / tutors, with a practical methodology and examples that facilitate the process of teaching-learning, given the need for strategies aimed at promoting true knowledge of European heritage, because only through the appropriation of the cultural value of heritage by citizens there will be a horizon of sustainability.

The project tries to respond to the following needs

  • Promote training, professionalization and youth work in rural areas where qualified professionals are required to implement rural cultural tourism projects.
  • Increase the competitiveness of the tourism sector by training the population that allows the expansion of economic activities through the efficient use of local heritage based on EU strategies.
  • Diversify the population distribution within the European Union and the rural economy by creating employment in rural areas to allow the maintenance of the population in these areas.