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- To contribute to professionalization and economic development based on the heritage use in rural areas through a training plan and tangible intellectual outputs that can be used by teachers, trainers and students, and rural population enhancing access to training and qualifications for all.
- To promote the European rural cultural heritage transmission and to contribute to improve the current professional qualifications thanks to the design of new professional competences of "Guide-Interpreter of European Rural Cultural Heritage".
- To raise awareness of the importance of rural cultural heritage, tangible and intangible, at the local, national and European levels and its mutual recognition, through the practice of heritage interpretation in tourism and educational services.
- To encourage intercultural and intergenerational exchange of European rural heritage as a way of contributing to European identity.
- Promote cooperation and offer training opportunities for rural communities, facilitating the development of the rural economy.
